The internet has gone crazy because the man whose name people must Google before spelling it is watching all of his own movies, live, for three days straight.
Many have claimed that it’s narcissism at its finest, others have said it’s just ‘classic Shia LaBeouf attention seeking.’ I think it’s art. We’re in an age now where ‘modern art’ is all about breaking boundaries; it’s about bending the rules of what we perceive to be art. It isn’t an entirely new idea, of course, but the time period we’re currently in is all about technology and society’s interaction with others. Social media is the ‘must-have’ now. It’s something that has become essential to us. Anybody without Facebook knows this; say you don’t have a Facebook account and the person you’re speaking to will suck their lips in like a vacuum sucking on a lemon.
Celebrity is the other necessity for ‘millennials.’ You can’t do anything now without being bombarded by ‘celeb goss’ — be it the latest Hollywood break-up, or Kim Kardashian’s newest dress. We have to know what is being said or done by the all-famous chosen ones.
What Shia LaBeouf is doing is much more than sitting in front of a camera and watching movies. He is creating an opportunity for fans and critics to watch a celebrity watching his own art form. His own cache of work. On the surface it may seem pointless but then so does any modern art piece today; Damien Hirst has been slammed left, right and centre.
By watching his own work, Shia LaBeouf is creating an Inception style film that is available just this once. Once the three days are over, you won’t be able to revisit it like you can a sculpture or oil on canvas. (There will undoubtedly be some people who record it though, I’m sure.)
People love to hate and it’s generally the revolutionists — the people who see things differently to others — who are on the receiving end of that hatred. John Lennon is the perfect example of this. The man wanted peace and when he campaigned for it and used his ‘voice’ to make a statement, people shot him down (literally) and called him a dirty hippie.
I think everything Shia LaBeouf does is visionary. It may not be Dickens, it may not be Picasso. It will always be something that captivates the media. He is effectively feeding the masses the ‘rubbish’ they so adoringly lap up.
In years to come, when he has passed away, I think that people will look back on what he did and feel ashamed at their malicious comments. Shia LaBeouf is not naive but he is innocent. He does what he does. He could just as easily retire and live on his own private island as he could star in countless movies. Instead, he thinks of new ways to portray his ideas and messages and he is not hurting anybody by doing so.
If you want to watch the live stream yourself, you can find it here.